The purple sea. Nature’s Gold. The most precious spice on earth with price per Kg that equals the price of gold. From the Krokus villages in northern Greece. Saffron, or Krokus in Greek, blossoms only once per year, every October for barely two weeks, creating a purple flower veil as far as the eye can see. The flowers are hand-picked one by one every day and by night the fields look empty, only to wake up to a new purple sea and dawn. More than 1,000 farming families, members of the Saffron Producers Cooperative, engage in what is probably the most physically challenging harvesting process in nature. 150,000 flowers are needed for 1 Kg of precious dry Saffron stigmas. Our 1-day fresh Saffron extract is produced and utilized fresh with its full potency.

The purple sea. Nature’s Gold. The most precious spice on earth with price per Kg that equals the price of gold. From the Krokus villages in northern Greece. Saffron, or Krokus in Greek, blossoms only once per year, every October for barely two weeks, creating a purple flower veil as far as the e...